timeline of famous botnets and their uses – digital ad fraud, spam, ddos Every year, you read about “the largest ever fraud scheme” – from Methbot (2016), to Hyphbot (2017), and 3ve (2018). Now, it’s practically monthly that large ad fraud schemes are discovered — DiCaprio (January 2020), Monarch […]
So what is a marketer to do? Most marketers already have fraud detection in place. But hopefully they realize that detection tech is not catching everything (in some cases not catching most things). It remains the marketers’ responsibility to review analytics to see if fraud is still getting through and stealing their ad dollars. Over the years, this is exactly what is happening. Despite fraud detection tech, analytics shows obvious fraud getting through.
2) Do you think sites that have 100% Android version 8.0.0 traffic are real? What about sites that have 100% of their visitors using Chrome version 67.0.3396? Right. Something’s wrong with those sites, because real sites that have real human audiences should exhibit a variety of devices and browsers. Humans use iPhones, iPads, Windows computers, laptops, etc. When you see these fraudulent sites in your media analytics, you can turn them off in your campaigns.