Music video streaming platform Vevo Dec. 8 announced that its catalog of more than 450,000 music videos and original content is now available for free (with ads) on Vizio SmartCast Televisions.
The partnership is part of Vevo’s expansion into the connected television space, as consumers increasingly choose to stream music videos in the home. An internal analysis of Vevo’s viewership metrics revealed a 27% year-over-year growth (Jan.-Nov. 2020 vs. Jan.-Nov. 2019) of music video consumption globally across connected TV devices.
Kevin McGurn, president of sales and distribution at Vevo, said the Vizio deal affords advertisers a guaranteed audience composition, brand safety for their media delivery.
“Our research shows that consumers want to watch music videos in their living rooms and that they are watching alongside their friends and family,” McGurn said. “Together with Vizio, which has its own impressive scale and reach, Vevo’s content is now available to even more connected television audiences.”
Indeed, Irvine, Calif.-based Vizio was the second-largest shipper of TVs in the U.S. during the third quarter of 2019, with a 16.5% market share, according to data from IHS Markit.
Vizio joins a portfolio of existing Vevo partners, which include YouTube, Amazon Fire TV, Amazon Echo, Roku, PlutoTV, Apple TV, NetRange, Virgin Media, Sky, Vewd, Xumo and Samsung TV Plus, among others.
“By building personalized experiences and enhancing our platform with endless entertainment options for consumers, we are also able to serve up new direct-to-device advertising opportunities for brands and agencies,” said Katherine Pond, VP of business development at Vizio.