TikTok doubles down on brand safety with OpenSlate partnership
TikTok has partnered with brand safety platform OpenSlate in the US to ensure ads and branded content will no longer be displayed alongside material deemed questionable.
What does the partnership mean?
The TikTok Brand Safety Solution is a verification and filter tool designed to weed out inappropriate content and categories which may appear next to branded ads and other material.
Why does it matter?
TikTok was obliged to act amid mounting concern among advertisers about the risk associated with doing business on the fast-growing platform, which had been subject to issues ranging from the exploitation and bullying of users to harvesting data from children and online predators.