Cheat Sheet: Pinterest’s new rules hold creators accountable for posting brand-safe content
Pinterest is putting content creators on the hook for keeping their channels positive, fact-based and kind in a move the…
Key takeaways from Google’s 2020 ad safety report as hate and fraud cases increase
More hate, more fraud, more work to do: takeaways from Google’s 2020 ad safety report Google has released its annual…
More to measurement: optimizing digital advertising for consumer attention
While Moore focused on start-ups and products, the same logic could apply to digital advertising—especially as it relates to the…
Advertisers Can Now Buy Against Even More ‘Curated’ Content Categories On Twitter Amplify
Twitter has announced this morning updates to its six-year-old Amplify product, which enables advertisers to run pre-rolls and other in-feed sponsorship placements alongside…
DoubleVerify Unveils Brand Suitability Integration With Facebook
DoubleVerify has today announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels…
Monetizing news content: how to succeed in digital advertising
We thought brand safety reached an apex of sorts back in 2017. Remember? The public spotlight shined brightly on digital…
IAS Extends its Leadership in Brand Safety and Ad Fraud Protection with TAG Recertification
Integral Ad Science (IAS), a global leader in digital ad verification, announced that the company has achieved global recertification from the…
Why audience addressability is the biggest opportunity in 2021
Emma Newman, CRO, EMEA PubMatic talks through three ways of defining strategy for scalable audience addressability Scalable audience addressability is…
The “Cookieless Future” And What It Means For Marketers
Amid the scramble about what to do when Google does away with third party (3P) cookies in Chrome (the browser…
The Best Deal In Programmatic Digital Advertising Right Now
Advertisers have chased “low cost” and large quantities in digital advertising for the last 20 years. That has lined the…