Brands are still playing ball with clickbait ad sites, advertising’s roach that will survive the bomb
One minute, you’re reading a dense political explainer about rumblings in Washington, or checking the weather in your zip code.…
JustPremium is Acquired by Contextual Ad Tech Company, GumGum
GumGum, the leader in contextual intelligence technology, has announced the acquisition of JustPremium, one of the largest rich media and…
Anzu Awarded TAG Seals and IAB UK Gold Standard 2.0 Certification
Anzu.io , the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy…
Why ad fraud is now an evolving threat to digital audio
Ad fraud on digital audio is following a similar path to the the early Wild West days of connected TV.…
As ad fraud invades audio, here’s what marketers can do to protect themselves and their budgets
Audio ad fraud is becoming an increasing problem for marketers Audio-first channels are witnessing an influx of advertising dollars, thanks…
TikTok Achieves TAG Brand Safety Certification In The Middle East
TikTok For Business METAP announced today that it was awarded the TAG Brand Safety Certificate across the Middle East, Turkey…
YouTube Brand Safety, Suitability Becomes Focus Of Pixability, DoubleVerify Partnership
Pixability, part of a YouTube measurement program, plans to announce an integration with DoubleVerify on Thursday that gives advertisers new…
TikTok Implements New User Safety Measures: Just The Facts
TikTok recently announced that it was introducing new measures to prevent harmful content from making its way onto the popular short-form video app.…
Telco Intelligence and the Future of Digital Identity: Detailed Strategic Report Released by Novatiq
Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has released an in-depth report into the strategic…
Pinterest is Now TAG Brand Safety Certified
Pinterest has been awarded the brand safety certification from the Trustworthy Accountability Group (TAG), an organization that works to increase…