Full service ad agency Starcom has expanded its partnership with global leader in digital ad verification, Integral Ad Science (IAS), to improve the measurement of paid social campaigns. IAS provides detailed insights into viewability and ad exposure duration, which will help Starcom improve brand safety, as well as ad […]

Nick Morley, Managing Director, EMEA Integral Ad Science, said: “In collaboration with Starcom, we are looking forward to seeing how clients use IAS verification to continue to raise the bar for viewability standards, brand safety efforts and the reduction of ad fraud across the digital advertising ecosystem. Our partnership will bring greater transparency into social channels and provide actionable insights to help drive business outcomes.”

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