Preventing ad fraud at the core: Why a data collection network is crucial for brands

multinationals As digital advertising becomes more embedded in a brand’s marketing practice, it only makes sense that digital criminals will find a way take advantage of the loopholes. However, the digital marketing future is not all bleak… Digital advertising is the lifeblood of marketing across the globe. Digital ad […]

Ad fraud attempts currently amount to 20% to 35% of all ad impressions, which is not just a lot of impressions lost to fraudsters but also a significant share of an advertiser’s audience not being exposed to valuable inventory. To further emphasize this point, ad fraud reached $42 billion in 2019 – a 21% increase from 2018. And if you single out mobile ad fraud, which has now reached $2.3 billion and is expected to continue to grow. These are staggering numbers by any possible standard.

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