FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV Platforms

Comcast’s FreeWheel is the only supply-side platform (SSP) to score an “A” grade for its handling of inventory on the Big 3 connected TV (CTV) advertising platforms, according to a unique new analysis released today by programmatic ad fraud and compliance tracker Pixalate. The new method uses an index […]

The new method uses an index — dubbed the CSTI (CTV Seller Trust Index) — which is a composite derived from a variety of quality factors including reach, share, percentage of invalid traffic, ad-serving transparency and channel integrity.

“CTV is a complex, fundamentally different media environment with fragmentation, ad fraud, and a lack of transparency that deteriorates trust in the supply chain,” Pixalate CEO Jalal Nasir explains in a statement, adding: “Advertisers need help navigating CTV and, as the pioneers of global programmatic trust ratings, we believe CTV accountability represents a critical breakthrough for the industry.”

FreeWheel ranked No. 1 in terms of delivering quality impressions on Amazon’s connected TV platform, No. 2 on Roku’s and No. 3 on Samsung’s.

Verizon Media’s SSP was the only other supplier to score more than one “A” grade, ranking No. 1 on Samsung’s and tied for No. 2 on Roku’s, but earning a “B” on Roku.

Amazon and Google each got an “A” on Amazon’s platform, while Telaria did for Roku and SpotX did for Samsung.

Click here to view original web page at www.mediapost.com

By admin

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.