BidMind by Fiksu, a self-serve CTV advertising platform, has announced a partnership with TheViewPoint, an ad monetization platform for CTV and OTT publishers and broadcasters, to expand its presence in the digital media buying market.
Through this strategic alliance, BidMind by Fiksu will obtain premium access to the exclusive partner’s inventory of TheViewPoint. The cooperation gives the company’s clients a lucrative opportunity to broaden the outreach and target the relevant audience through holistic ad display based on the audiences’ interests and needs. Now advertisers can get top-notch traffic to boost their presence as well as manage their profits for each ad sold.
“Our partnership with TheViewPoint as one of the leading CTV-focused ad monetization platforms enables us to offer even more favorable terms for our clients and thus improve their advertising performance across multiple industry verticals. We strive to make the CTV environment even more lucrative for everyone, specifically by providing a one-stop supply and guaranteeing a fraud-free ecosystem to our users,” BidMind by Fiksu’s COO Anna Kuzmenko said.
“In 2020, we witnessed skyrocketing CTV popularity. The channel’s immense growth has brought in a pool of tremendous opportunities for all players. So, now supply significantly outweighs demand. However, it’s crucial to understand that not only profit but also brand safety and transparency are critical for companies in the digital TV world. With a rich portfolio of premium publishers, we can ensure that ads will land next to top quality, brand-safe content,” TheViewPoint’s CSO Daniel Elad added.