Why audience addressability is the biggest opportunity in 2021
Emma Newman, CRO, EMEA PubMatic talks through three ways of defining strategy for scalable audience addressability Scalable audience addressability is…
‘Media responsibility is now corporate social responsibility’: Marketers reassess brand safety controls to navigate a divided America
Over the next few hours, marketers across the U.S. will be watching the events of Inauguration Day closely, ready to…
Privacy, identity and audience addressability in a post-cookie world
In creating a fairer future, we need to consider the role third-party cookies have played in defining consumer experiences of…
In July, All Of Facebook Will Be ‘Brand Unsafe’
Long before the current COVID-19 pandemic, the topic of “brand safety” has been hot within the advertising and marketing community.…