BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising.
By utilizing Pixalate’s pre-bid ad fraud detection and measurement solutions, BidMind customers will gain access to high-quality inventory while maintaining brand safety. Pixalate is accredited by the Media Rating Council, Inc. (MRC) for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and Connected TV/OTT advertising. BidMind customers will also continue to be supported by Fiksu’s traffic quality algorithms.
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OTT/CTV advertising is developing by leaps and bounds, and so are the malicious methods used by fraudsters to steal marketers’ investments and prevent ads from reaching their target audience. A recent Pixalate study found that IVT in programmatic OTT/CTV advertising remained around 20% throughout 2020. The anti-ad fraud solutions provided by Pixalate help detect IVT and avoid low-quality inventory so that marketers can be confident that ads are viewed by real people alongside relevant content.