Nearly a third of all online ad traffic in China last year was fake or invalid and cost the marketing industry an estimated 28 billion RMB, a study by advertising technology company Miaozhen Systems has found. The company’s report, China Digital Advertising Invalid Traffic Report in 2019 , is […]

Researchers hunted for invalid traffic across all new media ad formats, including PC and mobile as well as digital TV, offline and indoor ads, online consumer leads, social media, and KOL marketing. Data from 65,000 campaigns by 2,000 brands across 1,200 platforms was collated.

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