Zefr Selected as Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product Based on WFA and GARM Industry Standards
Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety &…
Why Are Media Aggregator Impressions Uptrending? Is CTV Losing Share To Mobile?
As usual, the latest Video Benchmarks Report from Extreme Reach, the digital media and SaaS company, reveals some interesting trends.…
Mediacorp unveils new automated ad buy platform, starts with TV spots
Mediacorp has launched a new self-service advertising platform that it hopes will provide an “easy, efficient and effective” way for…
Unlocking the power of influencer marketing
Alexander Frolov outlines five key factors that marketers need to consider before launching their next influencer campaign. The origins of…
WPP and TikTok partner on brand safety and ad innovation
WPP and TikTok have announced they are entering into a global partnership focused on developing new ad products on the…
Imagine Communications and Sky Media collaborate on multiplatform ad management
Imagine Communications has entered into an agreement with Sky Media to transform the way that multiplatform media advertising is bought…
In-game advertising company Anzu launches in India with exclusive partner Adcolony
In-game advertising platform Anzu has announced its launch into the India market, exclusively represented in APAC by mobile advertising platform…
How Contextual 2.0 Will Drive The Next Phase of Digital Targeting
The degradation of the third-party cookie is causing seismic shifts in the advertising identity ecosystem. We have already seen the impact it…
Criteo Is An Underappreciated AdTech Power Player
Headquartered in France, Criteo (CRTO) is a leading global player in the eCommerce marketing sector. Sit in the center of…
Future of Media: How tech polices brand safety, Oz news laws, Tide turns on accessible ads
Oz laws Australia’s fighting with tech giants over the news. The battle centres around the media’s supposed loss of advertising…