YouTube Brand Safety, Suitability Becomes Focus Of Pixability, DoubleVerify Partnership
Pixability, part of a YouTube measurement program, plans to announce an integration with DoubleVerify on Thursday that gives advertisers new…
TikTok Implements New User Safety Measures: Just The Facts
TikTok recently announced that it was introducing new measures to prevent harmful content from making its way onto the popular short-form video app.…
Telco Intelligence and the Future of Digital Identity: Detailed Strategic Report Released by Novatiq
Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has released an in-depth report into the strategic…
Pinterest is Now TAG Brand Safety Certified
Pinterest has been awarded the brand safety certification from the Trustworthy Accountability Group (TAG), an organization that works to increase…
Navigating ad fraud and consumer privacy abuse in programmatic advertising
Programmatic advertising is a $200 billion global marketplace that is rapidly growing and far-reaching, with Connected TV (CTV) serving as its latest…
Data, AI and Brand Safety: Challenges and Opportunities
GUEST OPINION: The proliferation of fake news, toxic digital environments and the demise of the cookie means for marketers, brand…
The State of Play in Ad Fraud
While the trials and tribulations of the new cookie-less era continue to dominate the focus of the digital marketing industry,…
YouTube ad data suggests around 40% of viewership now happens on TV screens
What it means: The more viewing that happens on TV screens, the more viable YouTube becomes as an alternative to…
What is a Curated Marketplace?
The fragmentation within the supply chain has led to a lot of inefficiencies as well as several issues around brand…
Advertisers Can Now Utilise Brand-Safety and Contextual Data on SpotX Supply
Consumers are increasingly flocking to connected TV (CTV). CTV has been proven to perform better on every advertising performance metric…